Typography & Content Support Guide
A practical writing and design guide for yacht listings, charter pages, broker profiles, reviews and support content.
How to Use This Guide
Use this page as a practical content system. It shows which typography role to use, how to structure yacht-focused copy, and how support content should be written.
- Use Elementor global fonts and colors whenever possible.
- Use H1 once per page, then H2/H3 for content hierarchy.
- Use tables for specifications and package comparisons.
- Use notes and badges to make status information easy to scan.
Elementor pages
Start with Azur sections, keep global fonts active, then replace the copy with your own yacht content.
WordPress posts
Use core Heading, Paragraph, List, Quote, Table and Button blocks. The theme foundation styles them automatically.
Support content
Write short answers, ordered steps and clear notices for dashboards, reviews, packages and listing status.
Azur Type Scale
Use these roles to keep yacht marketplace pages, editorial guides and support articles consistent across the site.
Writing Rules
One H1 per page
Use H1 for the visible page promise. Use H2 and H3 to structure the rest of the page.
Lead with trust
Listing introductions should mention condition, purpose, location or verification before emotional copy.
Make support scannable
Support articles should start with a short answer, then use ordered steps and a note when needed.
Use precise CTA verbs
Prefer Explore, Contact, Request, Submit and View over vague button language.
Editorial Components
Premium yacht content should feel calm, structured and trustworthy from the first sentence. A clear lead paragraph helps visitors understand whether the page is about sale, charter, broker trust or support.
Use highlighted text for short emphasis only, and keep inline links descriptive. Explore current yacht listings.
Clear typography keeps premium yacht content calm, trustworthy and easy to evaluate.
Azur Yacht Editorial
A well-presented listing builds trust before the first inquiry is sent.
Caption example: use captions for yacht images, route maps, broker media and comparison tables.
Yacht Listing Copy Kit
Designed for private cruising and premium charter experiences, this yacht combines elegant interiors with strong onboard comfort.
Key selling points
- Recently refitted interior
- Spacious flybridge and open-air dining
- Four guest cabins with flexible layout
- Ideal for weekly charter routes
Mention verification, documentation readiness and preferred inquiry method near the end of the description.
Technical Summary
| Field | Example |
|---|---|
| Builder | Azimut |
| Length | 24m |
| Year | 2021 |
| Cabins | 4 |
| Guests | 10 |
| Location | Bodrum, Türkiye |
| Listing Type | Sale / Charter |
Support Content Examples
FAQ answer style
Can I edit my yacht after submission?
Yes. Open your dashboard, choose My Yachts, select the listing and update the details. Some changes may return the listing to review depending on site settings.
Step-by-step support article
- Open your dashboard.
- Choose My Yachts.
- Select the listing you want to edit.
- Update the details and save.
Notice examples
Your listing will remain pending until it is reviewed.
Verified renter reviews help future charter guests make better decisions.
Tables & Data Display
Use tables for yacht specifications, charter package comparisons, broker details and review summaries.
Yacht Specification Table
| Field | Example |
|---|---|
| Builder | Azimut |
| Length | 24m |
| Year | 2021 |
| Cabins | 4 |
| Guests | 10 |
| Location | Bodrum, Türkiye |
| Listing Type | Sale / Charter |
Charter Package Table
| Package | Best For | CTA |
|---|---|---|
| Weekly Charter | Family routes | Request Details |
| Corporate Day | Events | Contact Broker |
| Owner Sale | Private buyers | View Seller Profile |
Buttons, Links & CTA Language
Use one primary action per content area. Secondary and text links should support the decision without competing with the main conversion path.
- Primary: Contact Broker, Request Charter Details, Submit Your Yacht
- Secondary: View Seller Profile, Read Buying Guide, Compare Packages
- Text links: Use descriptive link text inside editorial content.
Forms & Inquiry Language
Inquiry forms should use clear labels, calm help text and privacy-aware microcopy so buyers and charter guests know what will happen next.
Badges & Metadata
Reusable Elementor Content Blocks
These Azur widgets turn the typography system into reusable production blocks for yacht guides, listing copy, support articles and conversion sections.
Write a yacht guide that feels premium and useful.
Use Editorial Intro for buying guides, charter explainers and long-form marketplace content.
A clear listing narrative helps buyers trust the yacht before they contact the broker.
Specification Table
Use structured rows for yacht specs, packages and comparison content.
| Builder | Azimut |
|---|---|
| Length | 24m |
| Cabins | 4 |
| Guests | 10 |
| Location | Bodrum |
Feature List
Use check lists for benefits and numbered lists for support steps.
- Verified broker profileShow trust signals before the inquiry.
- Detailed yacht specificationsKeep technical details structured.
- Clear sale or charter CTAUse one main next step.
Listing Copy Kit
Key selling points
- Recently refitted interior
- Spacious flybridge and lounge areas
- Four guest cabins with premium finishes
- Ideal for weekly charter routes
Technical summary
- Length
- 24m
- Cabins
- 4
- Guests
- 10
- Location
- Bodrum
Ask about availability, preferred route, crew options and purchase timeline before sending an inquiry.
Contact BrokerHow to update a yacht listing
Use Support Article for dashboard help, onboarding and package instructions.
- Open your dashboardSign in and open the owner or broker dashboard.
- Choose My YachtsSelect the listing that needs an update.
- Update and saveReview the public preview after saving changes.
Convert content into a clear inquiry path.
Use CTA Group below buying guides, support articles and listing explainers.
Keep one primary action per content section.
Reusable Blocks Preview
Use these Azur content patterns in Elementor to create consistent yacht guides, listing pages, support articles and editorial content.
Editorial Intro
For guides, blog articles and landing page introductions.
Specification Table
For yacht details, package comparisons and broker information.
Support Article
For dashboard help, reviews, packages and onboarding docs.